The Agricultural Marketing Program (AMP) builds on the successes of Roots of Peace’s 10-year Commercial Horticulture & Agriculture Marketing Program (CHAMP) and aims over the 3-year period of implementation to increase export volumes and values, introduce new agricultural products to the market, diversify export markets and increase value-added processing. The increased exports will create additional demand for agricultural products that will drive job growth in rural areas. Key objectives/targets include increases in exports by $450 million, domestics sales by US$50 million, and jobs by 4,500.
Activities will include: researching new market opportunities for Afghan products; operating trade offices in key markets; organizing or participating in international B2B events, trade missions and trade shows; organizing promotional activities in key markets; providing incentives for businesses exporting new products or to new markets; training in new markets, food safety, access to finance, etc.; facilitating access to trade credit; and mitigating trade impediments.
AMP works primarily with private sector agribusinesses but also engages the Ministry of Agriculture, Irrigation, and Livestock (MAIL), the Afghan Chamber of Commerce and Industries (ACCI), the Export Promotion Agency of Afghanistan (EPAA) and other USAID-funded agricultural programs including (AVC-Crops, AVC-Livestock, RADP East and PVC-West). Specific attention is given to support the participation of women and youth in AMP activities
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